The hardest worker on your payroll is the size of a shoebox.
An AI appliance that takes the repetitive work off your people — the phones, the follow-up, the paperwork — so you can run the company instead of covering for it.
Or hear it work first: call 888-299-1990. An AI answers around the clock. The call is the demo.
Primare is a private AI appliance and managed automation system for small and mid-sized businesses. It runs AI models locally, on dedicated hardware your business owns, and handles customer calls, texts, appointment booking, lead follow-up, document work, and reporting. Unlike a shared cloud AI subscription, your sensitive records and the intelligence built around your business stay on your own system. Phone and text traffic travels the way it always has — through carriers and the communications platform we operate for you.
It lives where you work.
Until now, AI like this belonged to companies with data centers and engineering floors. You have a Tuesday that starts at 6am. So we ship the box to your office, plug it in, and handle everything else. There's no data center to rent and no engineer to hire.
The Resident AI is the box itself: the Primare P1, a small appliance we install on a shelf in your office. It keeps your hours, plus the hours nobody on your payroll wants. It connects to your phones, your calendar, and your customer records, and it runs current open-weight AI models on its own dedicated hardware, right there in the room. Ask us to unplug the network cable in a demo and watch it keep working. Your records, and everything it learns about your business, stay on a machine you own.
The work it does is the work that slips. It answers the call that comes in after 5pm, follows up on the leads your team forgot, and pulls the reports that used to take somebody two days. Weekends included.
It works to your rules. You decide what it handles on its own, what it drafts for your approval, and what always waits for a person.
And it belongs to you. The box, your data, and your House Model live on your shelf instead of in someone else's cloud.
Every serious business has something proprietary.
The restaurant has a house recipe. The brewery has a house blend. The tailor has a house pattern. Your House Model is the AI version — the way your business actually operates, learned by the machine and kept there.
It learns from the work itself: your calls, your quotes, how your best customers talk, what you charge, what you say no to. It starts by reading your records, your standards, and your history. At the deepest level, it tunes the models themselves on your own work, on your own hardware. Month over month, the drafts start sounding less like AI and more like your best people on their best day.
Your competitors can't subscribe to it and vendors can't resell it. It's yours.
Live in week one.
Not everything waits on the learning. The system your team logs into turns on in week one. While the appliance is still learning your business, this is already running:
Answered however they reach you.
Call, text, or web chat: the common questions get handled and the appointment goes on your calendar.
Texting that holds a real conversation.
The customers who'd rather text than call get one. And if a call ever slips past, the caller gets a text back in seconds. (Texting turns on within a few days; carriers require a registration we file on day one.)
An inbox that keeps up.
Email inquiries get answered, qualified, and booked in the same voice your callers hear.
Reviews handled.
Happy customers get asked. Every review gets a reply that sounds like you.
One place to run it all.
Every lead, conversation, and deal, with your calendar and reminders underneath.
Words when you need them.
Posts, emails, and campaigns drafted in your voice.
All of it inside your first week. Then we build the workflows specific to your business onto your own appliance, and your House Model starts learning how you operate.
A customer showed up at a venue that had not opened.
Midtown Ranchero, a new event venue, brought us in before it opened. We built the website and put the AI voice agent on the phone. No ads. No promotion. No marketing of any kind.
Search engines found the site on their own. Calls came in. The AI answered them and booked real events — actual bookings, actual sales — for a venue whose doors had never opened.
Then a customer arrived, ready for their event, before launch. The owner's verdict: “It worked too good and too fast. The system worked faster than the building was ready for.”
The full story comes up on the Discovery Call. Ask for it.
Big tech wants you renting forever. Own the house instead.
The big players already own their AI. Renting is what's left for everyone else: every month you pay, every year the price goes up. When the terms change, you take it. And on the consumer AI tiers most small businesses use, what you type can train the vendor's next model — their own policies say so. You're paying to live in a house that will never be yours.
With Primare, you own it.
You own the house.
The hardware, the House Model, the data. Yours, on your shelf.
You have a partner.
AI moves fast. We bring you the pieces that actually help, built onto the box already on your shelf.
Built for the businesses that run on trust.
Don't see yours? Book a 30-minute Discovery Call →
How we work.
Four steps, in order.
Discovery Call
30 minutes. No pitch deck. We tell you straight if we can help, and if something simpler would serve you better, we tell you that instead.
Audit & Roadmap
A paid engagement. We map the work draining your team's hours and hand you a written plan for taking it back. The fee is credited to your build, and the plan is yours to keep either way: use it with us or without us.
Build & Install
We ship the hardware and turn the platform on first, so phones are answered and follow-up is running in your first week. The workflows built around your business come online over the next 4–8 weeks.
Operate & Expand
We watch it, tune it, and when something new would genuinely help your business, it gets built onto the box you already own. You run the business; we run the system.
Expansion runs three levels deep.
Your Resident AI reads what your business already has — customer records, notes, documents — and acts on it: the follow-ups, the phones, the reports. Most businesses start here.
We build your workflows around the way your shop actually runs — your process, your rules, your voice — so the work comes out the way you'd do it yourself.
Your House Model trains on your own work, month over month. The longer it runs, the sharper it gets — private intelligence that only your business owns.
You pick how deep you go. Your Audit & Roadmap shows what each level looks like in your business, and where to start. You can always go deeper later. The one thing you can't do later is recover the months it wasn't learning.
Own the intelligence. Know what stays a service.
| You own | Primare operates | Carriers carry |
|---|---|---|
| The appliance. Your data, in a portable format. The House Model built around your business. | Monitoring, updates, tuning, and support. The communications platform your team works from. | Phone calls, texts, and email traffic, the same as today. |
We map every dependency, recurring fee, and termination outcome before you sign.
Stop running the day-to-day. Start running the business.
Primare is built for owners, not committees: businesses ready to own their AI instead of renting one more subscription. If that is you, the next step is a conversation. Your House Model starts learning the day the box turns on, and it cannot start sooner.
Book a 30-minute Discovery Call →