Private AI for private practices.
For med spas, plastic surgery, chiropractic, and dental. Your schedule stays full, your front desk breathes, and patient records stay inside your practice, on hardware you own.
The front desk is drowning.
Three patients at the counter, two on hold, and tomorrow's verifications still untouched. Recall calls don't happen because there's nobody free to make them. Accepted treatment plans sit unscheduled until they quietly expire. And the patient who hugged your coordinator on the way out was never asked for the review.
Live in week one.
The platform your front desk logs into turns on in week one. While the appliance is still learning your practice, this is already running:
Patients answered however they ask.
Text, web chat, or a call: the questions get handled and the appointment goes on the schedule, even when every hand is with a patient.
Texting, because your patients text.
New consults, reschedules, and the questions they'd never call about, handled in your practice's tone. (Texting turns on within a few days; carriers require a registration we file on day one.)
If a call slips past the front desk.
The patient gets a text back in seconds instead of a voicemail box.
Reviews asked for, gently.
Happy patients get the ask; every review gets a reply that sounds like your practice.
The whole schedule in one place.
Every inquiry, conversation, and consult, with the day's calendar underneath.
Content in your practice's voice.
Posts, emails, and campaigns drafted and waiting for your sign-off.
All in your first week. Recall, treatment-plan follow-up, and insurance verification come next, built onto the appliance inside your practice.
Built for your practice.
Recall and reactivation
Patients due or overdue for care get reached, in your practice's tone.
Treatment plan follow-up
Accepted-but-unscheduled plans followed until they schedule.
New patient intake
Calls become booked appointments, with the details captured.
Insurance verification
Benefits pulled ahead of tomorrow's schedule for the plans you take.
Review triage
The unhappy patient reaches you before they reach the internet.
Your House Model.
It learns from your practice software (Dentrix, Nextech, Aesthetic Record, ChiroTouch) and the way your team talks to patients — until it sounds like a trained member of your staff.
Patient privacy starts with where the data lives.
Your patient records are processed on hardware you own, inside your practice, and Primare signs a Business Associate Agreement. A full architecture and controls packet is available for your reviewers.
Private where it matters. Audited everywhere.
Primare runs on two layers, each doing the job it's built for.
Your appliance.
The sensitive things — customer records, files, your House Model — live on hardware you own, in your building. Single-tenant: no other business on the box, no pooled data. There's no per-use meter either; local inference doesn't bill by the word.
Your platform.
The everyday tools — phones, texting, reviews, scheduling — run on a managed platform audited to the standards your IT or compliance reviewer will ask about: SOC 2 Type II attested, ISO 27001 certified, encrypted in transit and at rest, hosted in the U.S., independently penetration-tested.
Everything runs somewhere audited. Anything sensitive runs on hardware you own.
For healthcare: Primare signs a Business Associate Agreement, and patient information is processed on your on-site appliance. A full architecture and controls packet is available for your reviewers.
Your reviewer will want the detail. Where your data lives →
How we work.
Discovery Call
30 minutes. No pitch deck. We tell you straight if we can help, and if something simpler would serve you better, we tell you that instead.
Audit & Roadmap
A paid engagement. We map the work draining your team's hours and hand you a written plan for taking it back. The fee is credited to your build, and the plan is yours to keep either way: use it with us or without us.
Build & Install
We ship the hardware and turn the platform on first, so phones are answered and follow-up is running in your first week. The workflows built around your business come online over the next 4–8 weeks.
Operate & Expand
We watch it, tune it, and when something new would genuinely help your business, it gets built onto the box you already own. You run the business; we run the system.
Don't take this page's word for it. Ask the AI you already use.
A private medical or aesthetic practice is considering two ways to use AI: (a) consumer cloud AI subscriptions, or (b) a vendor-installed and vendor-maintained AI appliance that runs current open-weight models locally on dedicated AI hardware the practice owns — with a separate SOC 2–attested managed platform for phones, texting, and reviews, and a signed business associate agreement. Considering HIPAA, business associate requirements, patient-data retention, cost structure, and maintenance: what are the honest tradeoffs, and which would you lean toward for work that touches patient information?
Whatever it tells you, bring it. Every question it raises — the hardware, the models, the maintenance, what happens if you ever leave — gets a straight answer on the Discovery Call. We built Primare to be questioned.