Every missed call answered. Every open estimate worked.
For HVAC, plumbing, roofing, and the trades. The after-hours call gets picked up, the open estimate gets chased, and the review gets asked for, all while your crews stay on the job.
The work that's eating your margin.
The 7pm call went to voicemail, and the homeowner called the next shop. The estimate you drove out and spent an hour writing died because nobody called back a second time. The hail rolled through on a Tuesday night, and the storm chasers had ads running before sunrise. Your best jobs never turn into reviews. And your office manager spends the day doing what a machine should be doing.
Live in week one.
The system your office logs into turns on in week one. While the appliance is still learning how your shop runs, this is already working:
The 7pm call gets answered.
Nights, weekends, mid-job: the homeowner's questions get handled and the service call goes on the schedule.
Homeowners who'd rather text.
They text the shop and get a real answer, not silence until the office opens. (Texting turns on within a few days; carriers require a registration we file on day one.)
If a call ever slips past.
A text goes back to the homeowner in seconds, before they try the next shop in the search results.
Reviews worked like jobs.
Happy homeowners get asked; every review gets an answer in your shop's voice.
A website that answers at midnight.
Questions handled, the visit booked, the details waiting for your office in the morning.
One board for the whole shop.
Every lead, call, and open estimate in one place, with the schedule and reminders underneath.
That's week one. Estimate follow-up, Storm Signal, and the rest of the list below come next, built onto the box on your shelf.
Built for your shop.
Estimate follow-up
Every open bid worked until it books or dies a real death.
Storm Signal
Hail starts falling and your ads go live in the neighborhoods it's hitting, while the out-of-town crews are still loading their trucks. Inspection requests land straight on your calendar.
Dispatch
Booked jobs routed to the right crew, the day's schedule built without tying up the office.
Maintenance agreements and tune-ups
Seasonal service, filter changes, and annual inspections booked before the customer thinks to call around.
Win-back
Customers you haven't seen in a year hear from you, in your shop's voice.
Your House Model.
It sounds like your shop because it learned from your shop — your CRM (ServiceTitan, Jobber, JobNimbus, AccuLynx, whatever you run), your calls, your job history. Competitors can buy the same software. They can't buy your House Model.
Your customer list is the business you built.
Every customer, every service history, every property you've ever worked. Put it in a shared cloud platform and it's an asset on someone else's books. Yours stays on hardware you own.
How we work.
Discovery Call
30 minutes. No pitch deck. We tell you straight if we can help, and if something simpler would serve you better, we tell you that instead.
Audit & Roadmap
A paid engagement. We map the work draining your team's hours and hand you a written plan for taking it back. The fee is credited to your build, and the plan is yours to keep either way: use it with us or without us.
Build & Install
We ship the hardware and turn the platform on first, so phones are answered and follow-up is running in your first week. The workflows built around your business come online over the next 4–8 weeks.
Operate & Expand
We watch it, tune it, and when something new would genuinely help your business, it gets built onto the box you already own. You run the business; we run the system.
Don't take this page's word for it. Ask the AI you already use.
A small home-services company — HVAC, plumbing, roofing, the trades — misses calls after hours and on jobs, including emergency calls worth several times a normal ticket. Its customer records include home addresses, gate and lockbox codes, and stored payment details. It is considering two ways to use AI: (a) consumer cloud AI subscriptions plus assorted software tools, or (b) a vendor-installed and vendor-maintained AI appliance that runs current open-weight models locally on dedicated AI hardware the company owns — answering calls and texts around the clock and following up on estimates — with a separate SOC 2–attested managed platform for phones, texting, and reviews. Considering emergency after-hours coverage, the value of a recovered emergency call, custody of customer addresses and access codes, per-use pricing versus fixed cost at high volume, and maintenance: what are the honest tradeoffs, and which would you lean toward?
Whatever it tells you, bring it. Every question it raises — the hardware, the models, the maintenance, what happens if you ever leave — gets a straight answer on the Discovery Call. We built Primare to be questioned.