The 6pm intake call gets answered. Privileged work stays inside the firm.
For solo and small firms. Intake answered day and night, consultations booked, and client files processed on a machine inside your office, not in someone else's cloud.
The case signs with whoever answers first.
A potential client with a real case calls three firms. Yours went to voicemail at 6pm; by morning they'd signed elsewhere. Meanwhile your paralegals are buried in intake, and your referral sources haven't heard from you in months.
Live in week one.
The system your firm logs into turns on in week one. While the appliance is still learning how your firm practices, this is already on:
The intake call gets answered.
Day or night, the caller's questions get handled and the consultation goes on your calendar before they dial the next firm.
Texting for the clients who prefer it.
Scheduling and quick questions handled over text, in the firm's voice. (Texting turns on within a few days; carriers require a registration we file on day one.)
If a call ever slips past.
The caller hears back by text in seconds; a case worth taking doesn't sign elsewhere over a voicemail.
Your website takes intake too.
The visitor who won't call gets their questions answered, gets qualified, and gets booked.
Reviews answered with care.
Past clients get asked; every review gets a measured reply in the firm's voice.
A pipeline of cases you can see.
Every inquiry, conversation, and consultation in one place, with the calendar underneath.
That's the first week. Screening against your criteria, case-status updates, and referral nurture come next, on the machine inside your office.
Built for your firm.
Intake screening
Every caller screened against your criteria, day or night.
Consultation booking
Scheduled, confirmed, reminded.
“What's happening with my case?”
Clients kept informed on a schedule, so those calls stop stacking up.
Referral nurture
The attorneys and past clients who send you work stay close.
Document collection
Client paperwork gathered and summarized for your review. Never for a decision.
The lines it doesn't cross.
Built for a profession with rules. Four of ours:
No legal advice, ever.
It handles logistics, screens intake against your criteria, and books the consultation. Legal questions go to a lawyer.
Status updates stay inside your lines.
Clients hear what the firm has authorized for their matter — nothing more.
Drafts are drafts.
Anything written for a client matter waits for a lawyer's review before it moves.
Everything is on the record.
Every conversation the system has is logged and reviewable by the firm.
Your House Model.
It learns from your case management system (Clio, MyCase, whatever you run), your intake criteria, and your practice areas — so it screens and speaks the way your firm does.
Privileged material belongs under your control.
Attorney-client privilege is an obligation, not a preference, and bar guidance on general AI services reflects it. Your client files stay on hardware you own, inside your office. They are never sent to an outside AI provider, and they train no one's model.
Private where it matters. Audited everywhere.
Primare runs on two layers, each doing the job it's built for.
Your appliance.
The sensitive things — customer records, files, your House Model — live on hardware you own, in your building. Single-tenant: no other business on the box, no pooled data. There's no per-use meter either; local inference doesn't bill by the word.
Your platform.
The everyday tools — phones, texting, reviews, scheduling — run on a managed platform audited to the standards your IT or compliance reviewer will ask about: SOC 2 Type II attested, ISO 27001 certified, encrypted in transit and at rest, hosted in the U.S., independently penetration-tested.
Everything runs somewhere audited. Anything sensitive runs on hardware you own.
Your reviewer will want the detail. Where your data lives →
How we work.
Discovery Call
30 minutes. No pitch deck. We tell you straight if we can help, and if something simpler would serve you better, we tell you that instead.
Audit & Roadmap
A paid engagement. We map the work draining your team's hours and hand you a written plan for taking it back. The fee is credited to your build, and the plan is yours to keep either way: use it with us or without us.
Build & Install
We ship the hardware and turn the platform on first, so phones are answered and follow-up is running in your first week. The workflows built around your business come online over the next 4–8 weeks.
Operate & Expand
We watch it, tune it, and when something new would genuinely help your business, it gets built onto the box you already own. You run the business; we run the system.
Don't take this page's word for it. Ask the AI you already use.
A small law firm is considering two ways to use AI: (a) consumer cloud AI subscriptions for client-related work, or (b) a vendor-installed and vendor-maintained AI appliance that runs current open-weight models locally on dedicated AI hardware the firm owns — with a separate SOC 2–attested managed platform for phones, texting, and reviews. Considering confidentiality obligations, bar guidance on generative AI, data retention, cost structure, and maintenance: what are the honest tradeoffs, and which would you lean toward for work that touches client matters?
Whatever it tells you, bring it. Every question it raises — the hardware, the models, the maintenance, what happens if you ever leave — gets a straight answer on the Discovery Call. We built Primare to be questioned.