Writing about Primare
Facts, boilerplate, and brand assets for journalists, podcast hosts, and researchers covering Primare AI. Everything on this page may be quoted or reprinted.
One sentence. Primare AI installs private AI appliances the size of a shoebox that answer the phones, work the follow-up, and keep a business's records on hardware the business owns.
One paragraph. Primare AI is an AI operations company. It builds private AI systems for small and mid-sized businesses: an appliance the size of a shoebox, installed in the customer's building, running current open-weight AI models on its own hardware. The Primare P1 answers calls, texts, and web inquiries around the clock, books appointments, works the follow-up, and processes records. The customer owns the hardware, the data, the workflows, and the House Model the system trains on their work, so nothing the appliance learns ever leaves their building. Primare installs on-site across the continental U.S., builds each system around how the business actually operates, and stays. The tagline is Private Intelligence.
- Company
- Primare AI (legal entity: Primare LLC)
- Product
- The Primare P1 — a private AI appliance installed on a shelf in the customer's building; the dual-node configuration is the P1 Max
- Tagline
- Private Intelligence
- What it does
- Answers calls, texts, web chat, and email around the clock; books appointments; works follow-up; requests reviews; processes records
- How it runs
- Current open-weight AI models run locally on dedicated hardware; the system keeps working with the network cable unplugged
- Ownership
- The customer owns the hardware, the data, the workflows, and the House Model
- Service area
- On-site installation across the continental U.S.
- Industries
- Financial services, legal, professional services, health and wellness, veterinary, fitness and studios, home services, specialty automotive, hospitality, real estate
- Web
- primare.ai · @primareai on X
- The company is Primare AI in full, Primare for short. In headlines, titles, and first references, use Primare AI.
- The product is the Primare P1. The dual-node configuration is the P1 Max.
- House Model is capitalized: the AI trained on one business's own work, owned by that business.
- The tagline is Private Intelligence.
The pack contains the mark, wordmark, and lockups as SVG for light and dark grounds, plus the 1200×630 social card. Use the marks as provided; no recoloring, stretching, effects, or new lockups.
For the argument behind the company, start with the white paper. For the architecture and where customer data lives, the security page is the primary source.
- Private Intelligence — the white paper: why renting intelligence costs more than owning it. Twenty-three sources, every one cited.
- What is an AI appliance — the definition, what's inside, and who should own one.
- Security and data — where customer data lives and what leaves the building.
- About Primare — why the company is built the other way around.