One machine. One price. You own it.
Every configuration includes the appliance, installation, and a full year of the service agreement. Monitoring, updates, security hardening, and support, operated for you. Live in week one.
The Primare P1 arrives staffed with eight virtual employees, from a receptionist that answers around the clock to an executive officer you can ask about anything. Installed and running, it costs less than a year of one hire.
Two configurations.
The Primare P1
Year one of the service agreement is in the price, $21,600 of monitoring, updates, hardening, and support. Year 2 onward: $1,800/month, same coverage, cancel anytime. The hardware and House Model stay yours.
Phones answered, follow-up worked, one dashboard for the whole team.
P1 Max
Year one of the service agreement is in the price, $36,000 of monitoring, updates, hardening, and support. Year 2 onward: $3,000/month, same coverage, cancel anytime. The hardware and House Model stay yours.
More throughput, deeper workflows, room to compound.
Two ways to buy.
| Option | Primare P1 | P1 Max |
|---|---|---|
| Pay in full · 10% off | $35,100 at signing (save $3,900) | $53,100 at signing (save $5,900) |
| Financed · 0% APR | $9,750 down (25%), then $2,659 / month × 11 | $17,700 down (30%), then $3,754.54 / month × 11 |
| Financed by Primare directly. No bank, no lender, one agreement with the people who install and maintain your machine. Available to qualified businesses. | ||
Financing is true 0%.
No markup. The down payment plus eleven monthly payments totals the full price. No interest, no fees, no balloon.
Ownership is the point.
At every price, you own the hardware, the workflows, the House Model, and the data. The service agreement keeps it operated, hardened, and improving. Cancel the agreement and the machine keeps working. You are maintaining it yourself. That is the difference between owning and renting.
No lender in the room.
Primare carries the financing itself. The price is the price, paid at signing or over twelve payments.
Prices USD · effective August 2026 · subject to change.
How buying works.
Discovery Call
30 minutes, no pitch deck, a straight answer on whether we can help.
Audit & Roadmap
We size the Primare P1 versus the P1 Max against your actual workload and put your configuration and price in writing.
Install
Live in week one.